Decathlon: Positioning sport weeks and making openings public

NATIONAL, NORTH, EAST

 

Challenge

Making the brand likeable in those regions where new openings were taking place and managing the digital communication of the product during the sport weeks.

 

Strategy

Through Noise actions, we made public openings in several cities of new Decathlon shops: from introducing ourselves to the new neighbourhood to creating a training group that was running at the streets.

On the other hand, in order to make the ‘sport weeks’ more dynamic, we created different sites where we offered all the information about sport, as well as different additional elements such as blogs, guides and games, among others.

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