Euskaltel: becoming the first local brand
EFFIE AWARD(PREMIO EFICACIA)
To become the first brand in a saturated market, where large multinationals with a great deal of advertising resources represent the competence.
To turn advertising into the most persuasive sign of the company’s corporate identity, creating a unique style based on humour sense and a new approach.
Even with its limited dimensions, Euskatel has achieved to lead the landline/Internet market only in 10 years, beating Telefónica.
To compete in the mobile market with giants such as Movistar, Orange and Vodafone.
To fight with Canal + for reaching a market leader position in pay TV.