SabadellCam: Empathizing with the region after the merger

Levante, Baleares

Challenge

Bringing the brand Sabadell CAM closer to citizens after the merger of both companies. Linking the results of joint effort and team work with the new company.

Enhancing brand visibility and promoting conversations about it on the Internet

Strategy

We used a common element of the local cultural identity: music bands. We brought together more than 300 musicians from 20 localities in the Valencian Community and Murcia to record an exclusive video clip for the Internet, in which a new version of the ‘Ode to Joy’ was played. In order to carry out this project, we had the support of renowned professionals from the music world, Sole Giménez among them, who had already taken part in the previous brand campaign.

Before the video was launched, music was uploaded on the Internet and sent to both influencers and the media. At a second stage, the media was invited to attend the filming and, once the video clip was finished, a viral strategy was implemented through the media and social networks.

Results

230,580 views within a month

4.6 million users were reached

19,736 web visits

8,021 song playbacks

504,908 euros in publicity.